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Valeria Horiuk

Valeriia Horiuk, a renowned permanent makeup artist, trainer, and coach, is a name synonymous with excellence in the PMU world. Originally from Ukraine, she moved to the United States three years ago. With over six years of experience, Valeriia has made a significant impact on the industry.


As the founder of the "LERO LUXE PMU" Academy, Valeriia pioneers new standards of excellence. She educates students globally, sharing her expertise across Europe and the USA. Her innovative techniques, such as "DARK LIPS 4 LEVELS" and "STEP BY STEP GUIDE FOR LIP BLUSHING COLOR SELECTION," have revolutionized lip perfection in PMU.


Valeriia's influence extends beyond her academy; she has been invited as a judge to international PMU contests and has been selected to speak at the biggest PMU conference in Las Vegas, showcasing her expertise in the dark lips neutralization technique. Additionally, Valeriia has started online teaching, reaching an even broader audience and further solidifying her status as a visionary shaping the future of the industry.

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